Escape your Soul-Crushing job and Create your Extraordinary Life.


Are you stuck in a soul-crushing job?
Are too many of your days life-depleting?
Does your soul scream “There’s got to be more than this!”

I know how you feel.

I know the misery.

I know how soul-crushing it can be to be stuck on a path that is not your authentic story.

I came to hate it!

"I highly recommend Todd as a coach. He has the ability to empower his clients in the pursuit and attainment of their dreams. Todd has been instrumental in assisting me into the realization of my dreams. His compassionate, authentic and reliable support, has been of immeasurable value to me." Ezna Groenewald, President and Partner, Lift Leadership Coaching.

Here’s my story…

There has always been this whisper in my soul that life should be lived with purpose. I have this drive to discover my passion and make my difference in this world. As a result, I have never been content with the mundane or status-quo.


A decade ago I decided to chase a dream! I had mustered all my courage, quit my job and started building my dream. I had a plan, I had some good partners, I had support, and I had passion. It felt exciting - scary - but oh so exciting.

I’d love to tell you it was going well, but after some initial success, my dream was dying, and it was taking my finances along with it.
So I did what everyone else does, I worked harder and worried more. In spite of this (or maybe because of this) it continued getting worse.
I vividly remember the morning the heat was turned off — I couldn’t pay the bills — no heat and winter is coming. It was a low point for me.

After a demoralizing job search, I find myself stocking shelves at the local grocery store at night, it was the only job available.

In spite of my best efforts, I’m failing at providing for my family and my dream is dying — it seemed like things couldn’t get any darker.


But they did.


My dad — my mentor, my friend, my hero — suffered a heart aneurysm. In a moment he was gone, and I’m left shattered.

In the weeks that follow, I pack up my family, give up my dream, and move 1000 kilometres across the country to a job that provides just enough for us to scrape by.


I had lost my dream, my self-confidence and my hero.


But I couldn’t stay in that dark space forever, something had to change.

“I know,” I say to myself, “I’ll be a great leader. After all, that’s something I’m really good at.” Leadership has always been a favourite subject of mine. So I start seriously investing in my growth as a leader — reading, courses and conversations with veteran leaders. I become a certified John Maxwell leadership trainer which leads to the opportunity to do some leadership teaching with a number of organizations.

There I am getting paid thousands of dollars to spend a day training up-and-coming leaders — I should be thrilled, but I wake that morning realizing this is not what I’m looking for!

Now what?

I try other interests, but no matter what I pour myself into — leadership, hard work, my faith, just serving others — something is still missing.

My finances are a mess, my relationships are struggling, my marriage feels virtually over, and I'm a shadow of a person — disconnected and lost.

I feel trapped in a career that is sucking the life out of me. I’m sticking with it because I have a family to support, but I’m dying inside. And I don’t know what to do.

And then I stumble upon a question that changed everything for me.

“Are you the hero of your own story?”

I instantly hear a voice inside me cry out, “No I’m not!" If my story was a movie, I wouldn’t be the protagonist, I wouldn’t even be a supporting actor, I’d be an unnamed extra in my own movie.

I realize I'm living someone else’s version of my story. No wonder I’m feeling empty inside.

What if I live my whole life and never live my story? What if I die without ever being authentically me?

I left work and started walking home with questions thundering around in my mind. "Why am I not the hero of my own story? What is wrong with me?” I couldn’t head straight home. Instead, I walked and I walked. I felt discouraged, devastated really, and deeply disappointed with myself. How could I be so utterly unaware of my authentic story? I have one life to live, how could I be spending it living someone else’s story. Something had to change! 

Right then and there I decide to discover my authentic story (or die trying)!


So I set out on a process of trial and error, and of discovering my authentic story.

It took me years longer than it needed to, but I was wandering without a guide. Eventually I discovered the power of coaching and everything changed. I was able to clarify my authentic story, create my strategic plan and discover my empowering tribe.

And that's where you find me today: coaching, teaching, creating and helping others discover their hero story. And I've never been happier.

And that’s my story. 

So, what about you?

Are you the Hero of your own story?

Isn’t it time to escape your soul-crush?
Isn’t it time to live your authentic, extraordinary life?

Isn’t it time to be the hero of your own story?

You can be.

And I’m here to help.

Are you desperate to Escape your Soul-crushing Job?

Then I have good news for you!

This free (and highly detailed) cheatsheet will get you started.

You’ll learn exactly how to escape your soul-crushing job without destroying your life and everything in it:

It's time to make your escape!

Enter your info now!

You can be the hero of your own story — a story that is passionate, purposeful and powerful.

That’s my promise to you.

I help people just like you escape your soul-crush, discover your hero story - and create the life you were meant to live.

Are you ready to live your authentic story?

It’s time to make your escape!

"I would highly recommend the Hero Story email course to anyone and everyone. It is a great way to work toward discovering your own story. It doesn't take long ... it helped me see what I want for my future and to begin to act on my Hero Story."


"Hey Todd! I was thinking about all the added life skills, motivation and next step kinda of thinking that has developed in me through working with you. ... just wanted to encourage you and say, Thanks!"


"Todd is a remarkable combination of compassionate listener and skilled observer. He can guide you through the questions that will help you find the answers you’ve been seeking."


My Promise: 

You deserve to live your authentic, extraordinary life. You can escape the soul-crush, overcome all obstacles and create your personal Hero Story. You’ve got this.

And you’re not alone.

I will do my best to provide you with the support, encouragement and step-by-step guidance you need to create you personal Hero Story.

My name is Todd MacPherson and that is my promise to you.


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This free (and highly detailed) cheatsheet will show you the four paths to escape your soul-crushing job and help you get started on your escape with confidence.