Escape the Soul-Crush. Create your Hero Story.


Are you stuck in a soul-crushing job?
Are too many of your days life-depleting?
Does your soul scream “There’s got to be more than this!”

I know how you feel.

I know the misery.

I know how soul-crushing it can be to be stuck on a path that is not your authentic story.

I came to hate it!

"I highly recommend Todd as a coach. He has the ability to empower his clients in the pursuit and attainment of their dreams. Todd has been instrumental in assisting me into the realization of my dreams. His compassionate, authentic and reliable support, has been of immeasurable value to me." Ezna Groenewald, President and Partner, Lift Leadership Coaching.

Here’s my story…

A decade ago I made a colossal decision (at least it was colossal for me). After a lot of struggle, soul-searching and talking with my most trusted friends and family, I took a giant leap — I mustered all my courage, quit my job and started chasing a dream.

I had a plan, I had some good partners, I had support, and I had passion. What more did I need?

Now, I’d love to tell you it was going well, but after some initial success, it was struggling — in fact, it was dying. And it was taking my finances along with it.

So I do what everyone does, I worry more and work harder, but it continues getting worse.

I can’t pay my bills. I vividly remember the morning the gas is turned off — no heat, and winter is coming.

So, I look for work, but after a demoralizing job search, I take the only job available — I’m stocking shelves at the local grocery store at night. I’m working hard to provide for my family and desperately trying to hold on to my dream.

In spite of my best efforts, I’m failing at providing for my family and my dream is dying — it couldn't get any worse.


But it did.

My dad — my mentor, my friend, my hero — suffered a heart aneurysm. In a moment he was gone, and I’m left shattered.

My dad died, my dream died, and my self-confidence died.

In the weeks that follow, I pack up my family, give up my dream, and move 1000 kilometres across the country to a job that provides just enough for us to scrape by.

If you’ve ever suddenly lost one of the most important people in your life, you’ll know how you’re not yourself for some time.

I returned to the work I had left — it was familiar, and that was good (at least for a season).

Eventually, I come out of the funk of loss to find myself becoming increasingly frustrated. Soul-crush tends to sneak up on you.

Something needed to change.

“I know,” I say to myself, “I’ll be a great leader. After all, that’s something I’m really good at.” Leadership has always been a favourite subject of mine.

So I start seriously investing in my growth as a leader — reading, courses and conversations with veteran leaders. I become a certified John Maxwell leadership trainer which leads to the opportunity to do some leadership teaching with a number of organizations.

There I am getting paid thousands of dollars to spend a day training up-and-coming leaders — I should be thrilled, but I wake that morning realizing this is not what I’m looking for!

Now what?

No matter what I pour myself into — leadership, hard work, my faith, just serving others — something is still missing.

I’m stuck in a career that is sucking the life out of me. At one time it had been a good fit, but not anymore. I’m good at the job, but the job isn’t good for me. (I’m guessing you know exactly what I’m talking about). The “daily grind” had become the constant soul-crush.

I’m doing my best to hang in there because I have a family to support, but I’m slowly dying inside.

And it’s not just my soul that is dying. It’s affecting other important parts of my life. My finances are increasingly struggling, my marriage feels virtually over, and I'm a shadow of a person — disconnected and lost.

And then I stumble upon a question that changes everything for me.

“Are you the hero of your own story?”

I instantly hear a voice inside me cry out, “No I’m not!" If my story was a movie, I wouldn’t be the protagonist, I wouldn’t even be a supporting actor, I’d be an unnamed extra in my own movie.
I realize I'm living someone else’s version of my story. No wonder I’m feeling empty inside.

And then a frightening thought flashes across my mind...

What if I live my whole life and never live my story? What if I die without ever being authentically me?

I need to think. So I go for a walk (there’s something about walking that helps me think.) And this day I really need to think. I have these questions thundering around in my mind. "Why am I not the hero of my own story? What is wrong with me?” I walk and I walk. 

I feel discouraged, devastated really, and deeply disappointed with myself. How can I be so utterly unaware of my authentic story? I have one life to live, how can I be spending it living someone else’s story. Something had to change!

Right then and there I decide to discover my authentic story (or die trying)!

So I set out on a process of trial and error. A journey of discovering my authentic story and escaping the soul-crush.

It took me years longer than it needed to, but hey, I was wandering without a guide. Eventually, I discover the power of coaching and everything changes. I’m able to clarify my story, create my strategy and discover my tribe.

Today, I’m alive with passion, purpose and power. My life has never been more rewarding. I’m clear on who I am and the story I want to create. I am executing my plan. I have a coach. I’ve surrounded myself with others who empower me to create my Hero Story. And, bit-by-bit, I’m making my difference in this world.

And that's where you find me: coaching, teaching, mentoring and helping others discover their hero story. And I've never been happier.

And that’s my story. 

So, what about you?

Is it time to escape the soul-crush?

Are you living your dream life?

Are you the hero of your own story?

You can be.

Imagine living the life of your dreams! Wouldn’t that be glorious?

I’m here to tell you - you can!

Are you needing to Escape the soul-crush?

Are you desperate to Create your Dream Life?

Then I have good news for you!

This free (and highly detailed) cheatsheet will show you the four paths to escape your soul-crushing job and help you get started on your escape with confidence.

You’ll learn exactly how to escape your soul-crushing job and create your dream life without destroying your life and everything in it.

You can end your soul-crush and make your escape today!

Enter your info to discover how you can make your escape:

You can be the hero of your own story — a story that is passionate, purposeful and powerful.

That’s my promise to you.

I help people just like you escape your soul-crush, discover your hero story - and create the life you were meant to live.

Are you ready to live your authentic story?

Sooner or later you’ll decide that you must escape the soul-crush and create your dream life!

There’s no need to wait. Click now to escape today.

"I would highly recommend the Hero Story email course to anyone and everyone. It is a great way to work toward discovering your own story. It doesn't take long ... it helped me see what I want for my future and to begin to act on my Hero Story."


"Hey Todd! I was thinking about all the added life skills, motivation and next step kinda of thinking that has developed in me through working with you. ... just wanted to encourage you and say, Thanks!"


"Todd is a remarkable combination of compassionate listener and skilled observer. He can guide you through the questions that will help you find the answers you’ve been seeking."


My Promise: You can be the hero of your own story — a story that is passionate, purposeful and powerful. I can help. My mission is to help you create the life you were meant to live.

My name is Todd MacPherson and I’m a coach, storyteller, leader and mentor. I love spending time with my family. I love a good mystery. And I love helping people discover their true passion (their hero story) and create the life they were meant to live.

Each day you are creating your own story, make it a heroic one.


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This free (and highly detailed) cheatsheet will show you the four paths to escape your soul-crushing job and help you get started on your escape with confidence.